The  Government of Fiji  will officially launch its National E-commerce Strategy 2025–2029 (NECS). This strategy was developed in collaboration with UN Trade and Development (UNCTAD) and the Ministry of Trade, Co-operatives, Micro, Small, and Medium Enterprises and Communications, with the support of the Australian Government under the Pacific Digital Economy Programme.

The National E-commerce Strategy marks a strategic shift in Fiji’s trade and economic development agenda, reinforcing the country’s commitment to modernising its trade systems, fostering innovation, and supporting a dynamic and competitive economy. It aligns with broader national priorities of resilience, sustainability, and inclusivity, guiding policymakers and development partners towards a forward-looking vision for Fiji’s digital transformation.

The strategy presents a comprehensive five-year roadmap tailored to Fiji’s unique context, shaped through extensive consultations with government entities, business associations, industry experts, civil society groups, and development partners. It builds on the 2021 National E-commerce Assessment, conducted by the Pacific Islands Forum Secretariat (PIFS), and aligns with the Pacific Regional E-commerce Strategy and Roadmap.

The Pacific Digital Econom Programme (PDEP) is a joint initiative between UNDP, UNCDF UNCTAD to support the development of inclusive digital economies in the Pacific. The PDEP is jointly supported by the European Union, and the Australian and New Zealand Governments.